Turin and women. Small and big stories from the Middle Ages to today - Career women: Lenci factory
"Turin and women". Section: Career women: Lenci factory.
Archivio Storico della Città di Torino, on display from October 6, 2021 to March 31, 2022.
Elena König and Lenci factory
When Elena König (Turin, 1886-1974) was young she travelled a lot and met many international artists but, at the beginning of First World War, she came back to Turin and married Enrico Scavini and they had a daughter who suddently died. After her dead, Elena started to manufacture dolls with great success.
The business took its first tentative steps in the family’s home and was given Elena’s nickname: Lenci. In 1930, it employed 600 people, mainly women. The Lenci dolls were sold all over the world, highly appreciated for extreme attention to details and enormous model variety. However, this definitely contributed to Lenci’s deep crisis because other factories started selling similar dolls at cheaper prices.
In 1933 the Scavini family was forced to share the company stock with two new partners, Pilade and Flavio Garella, who obtained full ownership in 1937 and did a drastic staff and production reduction. The Garella family ran the Lenci company until 1997 when it was taken over by “Bambole Italiane Srl''. The activity definitely shut down in 2002.
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(Mostra a cura di Maura Baima, Luciana Manzo, Fulvio Peirone. Segreteria: Anna Braghieri. Progetto espositivo: Ottavio Sessa. Allestimento: Gisella Gervasio, Manuela Rondoni. Riproduzioni fotografiche: Giuseppe Toma, Enrico Vaio. Foto web: Deborah Sciamarella. Collaborazioni: Andrea D'Annibale, Massimo Francone, Omar Josè Nunez, Anna Maria Stratta. Per MuseoTorino: Caterina Calabrese, Surya Dubois Pallastrelli, Diletta Michelotto. Traduzioni: Surya Dubois Pallastrelli, Laura Zanasi).